From AI curious to AI confident: A communications team's transformation
Regional Communications Agency · 8-week engagement
Reduction in content production time
ROI on training investment within 3 months
Freed up for strategic client work
Acquired with capacity freed by AI
A communications team drowning in repetitive content tasks
A growing communications agency was spending over 60% of their time on repetitive content creation tasks — first drafts, social media scheduling, client reporting, and meeting summaries. The founder knew AI could help but had tried generic tools and courses without seeing meaningful results. They needed a customized approach that fit their specific client workflows.
What ImpactNorth did
- 1Started with Executive AI Advisory sessions to identify highest-impact opportunities
- 2Conducted a deep workflow audit across all client-facing processes
- 3Built 4 custom AI workflows: content brief-to-draft pipeline, social media content calendar generation, client report automation, and meeting-to-action-items summarization
- 4Trained the full team on each workflow with hands-on practice sessions
- 5Documented all workflows as SOPs for consistent team-wide adoption
“We tried learning AI on our own for months and barely scratched the surface. ImpactNorth understood our business, built workflows around how we actually work, and the results were immediate.”
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